Blog

What if my “why” is business growth?

We encourage business leaders to explore why they have a website. Understanding your “why” will help you focus your content and your call to action (your “Ask”). In this post we will explore the focus and ask for a business growth website.

If you are ready to use your website to more actively help your business grow, you likely want to generate leads, capture key data and perhaps even qualify leads so you can focus on responses likely to turn into future customers.

At this stage in a business, the website becomes part of a broader marketing strategy to reach new customers. The importance of branding elevates. Consistent colors, logo and taglines help visitors responding to another platform know they landed in the right place.

Website pages dedicated to your key products and service area help capture a wider keyword reach. For example, instead of one page saying you are an electrician, you will now have pages dedicated to electrical inspections, load calculations for new equipment, breaker panel upgrades and commercial electrical to better capture specific needs of customers looking for your services.

The ask is likely to be more detailed as well. Instead of just a phone call, a form fill may be more effective to capture relevant details like service location or best time to make contact. Different pages of the website may have targeted calls to action specific to the service being highlighted.

As you explore your why, evaluate your website content and ask so that it fits your purpose. If you would like us to evaluate your website, shoot us an email and we will be glad to offer feedback.